Click Bait for Your Health: How a Toronto Startup Uses Digital Engagement to Increase Medication Adherence
- November 2015
Amos Adler Founder and President, MEMOTEXT Date Published November 17, 2015
The MaRS Centre for Impact Investing and the Royal Bank of Canada (RBC) are proud to announce the 2015 RBC Impact Entrepreneurs. The Entrepreneurs were showcased at the 8th annual Social Finance Forum.
Using digital engagement to increase medication adherence is our novel solution to a complex problem. With non-adherence caused by multiple factors unique to each individual patient, a-one-size-fits-all-solution can’t work and won’t work. Instead, at MEMOTEXT we personalize each patient’s support program. By encouraging patient input adapting to the changes in their mood and lifestyle we can develop an adherence and support program that works best for them!
