R&D FOR BEHAVIOR CHANGE Collaborative development to automate and assess digital health interventions.


Learn about our views on agile science, evidence-building, patient adherence and behavior change technologies.


How One Healthcare Entrepreneur Created His Own Access

  • October 2014

Like many healthcare entrepreneurs, Amos Adler of MEMOTEXT found it difficult to access the stakeholders who could help to make his patient adherenc company a success. The challenge, he said, is that access is dependent on how a startup can align with the business model of the stakeholders involved. “Can you get into their business model,” he said, “and can you get into the clinical workflow?”

To get around that, Adler and MEMOTEXT have found their own solution. “We’re in the midst of building out what we call ‘the alliance for adherence,'” he said. The patients and a common interest in patient adherence.

Here are other entrepreneurial insights from Adler:

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