WE HAVE DATA! We have & continue to build evidence & the knowledge base.

EXCELLENCE IN DIGITAL HEALTH

Playing the long game in digital health, building evidence and excellence into our DNA.

THE MEMOTEXT STORY

Our solutions are evidence-based, condition specific, and
self-referencing digital interventions for behavior change & adherence.

OUR TIMELINE

  • img27 Built By Patients For Patients
  • img28 Give Patients Freedom to Choose
  • img29 Evidence-based Design. Analytics Driven.
  • img30 Validation & Transition. From Loyalty to Outcomes
  • img31 Leading the Way With Trusted Innovations
  • 2008

    MTXT launches reminder service. Customers sign up and use SMS reminders for health. Light bulb goes off! Patient Adherence Starts

  • 2009
    MTXT introduces Interactive Voice Response, Speech Recognition and multi-media patient engagement options.
  • 2010

    MTXT uses stage-of-change to personalize messaging. Launches first algorithm because reminders are not enough.

  • 2012

    MTXT completes clinical trial with John Hopkins University. Increasing adherence from 51-67% in randomized clinical trial.

    LEARN MORE
  • 2013-2014
    MTXT realizes its a behavior change engine and collects other health data to personalize adherence. Launches MTXTLabs and initiates the Alliance For Adherence to connect stakeholders.

MEET THE MEMOTEXT® TEAM

Memotext is a privately held corporation located in
Toronto, Ontario, Canada and Bethesda, MD, USA.

AMOS ADLER M.Sc.
FOUNDER & PRESIDENT
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FOUNDER & PRESIDENT AMOS ADLER M.SC.

Amos brings speech, mobile and social technologies together to create mobile (mHealth) and telehealth patient adherence programs. Since 2008, Amos has led the design and deployment of dozens of digital patient adherence and behavior change programs globally while advocating for evidence-based approaches to technology-based behavior change. With a background in user oriented design methodologies, user-requirements elicitation, finance and enterprise scale technology deployment, Amos focuses on solutions solving real-world business requirements with patient centered designs while understanding the challenges of change management in clinical settings.

Prior to founding MEMOTEXT, Amos held multiple technology and finance related positions within the Bell Canada Holdings family of companies as well as a background in social and private real estate development.Amos holds a M.Sc. in Analysis, Design and Management of Information Systems from The London School of Economics in London England, graduating with distinction was highlighted by his work within the launch of the world’s first independent exchange for international wholesale telecom capacity.

Amos speaks regularly at events such as : mHealth, Stanford Mobile Health, Health Datapalooza, Genentech FutureMed2.0 and has guest lectured at the Univ. of Toronto

THOMAS CORCORAN P.ENG,
MBA, ICD.D – CHAIRMAN
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CHAIRMAN THOMAS CORCORAN, P.ENG, MBA, ICD.D

Mr. Corcoran has held senior international and domestic executive roles at IBM Canada, IBM Corporation (Armonk, New York), Confederation Life, KPMG and Canada Life (Canada and U.K.).  Regarded as a specialist in corporate restructuring and performance management, Mr. Corcoran, is now focusing his energy on corporate governance. Along with MEMOTEXT, he is currently Chairman, NexgenRx Inc., an electronic health claims paying service provider.

For more than a decade, Tom has played a leadership role at Bridgepoint Health Centre – a hospital specializing in complex chronic disease management. He is currently the Board Chair for the hospital. In addition to health care, his community service record includes  Governor, University of Waterloo; Director, Granite Club; Chair, President’s Advisory Council, University of Waterloo; Chair, Board of Governor’s, Crescent School; Director, National Ballet of Canada; President & Chair, Ontario Chamber of Commerce; Director, Canadian Chamber of Commerce and Director, YMCA Youth Enterprise Centres of Canada. He is a proud recipient of the 1992 “Canada in Confederation” medal.

ELISHA ZAVIER, B.A. SR. PROJECT COORDINATOR
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SR. PROJECT COORDINATOR ELISHA ZAVIER, B.A.

Prior to joining the MEMOTEXT team, Elisha was involved in various sales, management and business development initiatives both in financial services and consumer goods. With a Marketing Administration Diploma from Seneca College and a Bachelor’s degree in Social Sciences, Elisha brings a wealth of project management and customer relationship management experience to the team. From sales and marketing communications management to team leader, Elisha has lead call center implementations and several interactive marketing efforts. Elisha is a professional with a focus on managing in-time, in-scope and on-budget.

SANDRA LIEPKALNS
AOCA, ITIL/ITM
SECURITY & PRIVACY
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SECURITY & PRIVACY SANDRA LIEPKALNS, AOCA, ITIL/ITM

Sandra, a highly skilled and innovative security professional offers extensive expertise in strategizing secure corporate architectures to meet security, privacy and legislative requirements and as well as reviewing, managing and directing many implementation projects.  During her 20 year career she has assessed, designed, managed and implemented secure corporate IT architectures. In addition, Sandra has participated as a security risk advisor for new projects including business and applications, infrastructure, network management, Internet, Portals, eServices, Mobile and wireless technology for companies in North America and Europe.

During her career at MEMOTEXT, Netrus, Ernst & Young and Unilever, she has designed, managed,  implemented, marketed and delivered key strategic projects to clients such as BCE Emergis, GO Transit, Ontario Energy Board, Telus, CTV, Sears, etc.

Building success into prominent, complex initiatives by developing trust-based relationships that deliver results, Sandra excels at understanding the big picture, while quickly pinpointing its key elements or issues, and understanding the implications of implementing change.  She delivers concise and compelling presentations that encourage discussion that lead to decisions.

JEFF FLACK
SR. DEVELOPER
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SR. DEVELOPER JEFF FLACK

Jeff graduated from Seneca College with a diploma in Computer Programming and Analysis and brings over 15 years of experience to the team.  Focussed in systems analysis and software development for financial systems, e-commerce, database and business information systems, Jeff has also worked in the engineering world where he was developing application specific firmware for Single board and Microcontroller systems. He has implemented complex software projects for clients including GPX International Tire, Procura, and AT&T.

BILL SIMPSON B.SC., Ph.D Candidate
DIR. SCIENTIFIC DEVELOPMENT
Bill Simpson
Director Scientific Development BILL SIMPSON B.SC.

Bill has an extensive background in psychology, mental health and clinical data analytics. He graduated with a B.Sc in Psychology from McMaster University in 2007 and is currently in the final stages of completing his Ph.D in Neuroscience.
He has managed data collection and analysis for industry sponsored clinical trials and large international cohort studies. He has 12 scientific publications covering topics ranging from the psychometric properties of rating scales to the pharmacological treatment of obsessive compulsive disorder.
At MEMOTEXT, Bill develops new data analytic strategies and is responsible for integrating new scientific advances into the MEMOTEXT system.

NICK RICCHIUTO
CONTROLLER
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CONTROLLER NICK RICCHIUTO

With over 20 years of experience in accounting, Nick has been responsible for designing, automating and managing a variety of areas including purchasing, billing, collections and disbursements, payroll and reporting for a number of corporations. A graduate of Computer Programming and Analysis from Seneca College, Nick is also a QuickBooks ProAdvisor. Both his background and experience has given him sound knowledge of information flow and excellent problem solving skills which have proven extremely valuable to the MEMOTEXT team.

ALEX OSTRITSKY
CHIEF TECHNOLOGY OFFICER
ALEX OSTRITSKY CHIEF TECHNOLOGY OFFICER
CHIEF TECHNOLOGY OFFICER ALEX OSTRITSKY

With an academic focus on artificial intelligence, Alex’s experience spans an array of senior management responsibilities as well as senior consulting engagements. Alex has implemented and spearheaded complex integration projects for clients such as Royal Trust, Bank of Montreal and AT&T Canada. He has architected and managed the development of International Financial Systems; Interactive Voice Response Systems; Distributed Database Schemes and Architectures; Telecommunications Systems; E-Commerce and Business to Business Information Systems. Mr. Ostritsky holds a B.Sc. equivalent from Ryerson Polytechnical Institute in the area of Applied Computer Science. (ACPS)

HESAM NEKOUEI MASc.
MOBILE DEVELOPER
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MOBILE DEVELOPER HESAM NEKOUEI

Hesam holds an MASc. in Electrical and Computer Engineering from Ryerson University in Toronto. For his thesis he researched and designed an algorithm for improving computational speed in Nonsymetric Eigenvalue Problems based on CUDA programming language. He currently works on designing and developing mobile applications, Artificial Intelligence Markup Language (AIML) and algorithm extensibility and optimization with MEMOTEXT.

DEBRA McCAFFERTY
OPERATIONS COORDINATOR
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OPERATIONS COORDINATOR DEBRA McCAFFERTY

Debra graduated with an Honours BA from Waterloo University. She minored in Anthropology, which has given her a better understanding of the disparities between cultures and why people view things in very different ways. This has helped Debra to understand the needs and wants of various consumer groups and to respond appropriately. Her education combined with her numerous years of customer relations work experience has made Debra excel in customer service. Prior to joining MEMOTEXT, Debra worked for PricewaterhouseCoopers as an Operations Administrator for seven years. She brings with her a wealth of knowledge in the internal workings of a large company. Debra spearheads projects to efficiently organize and maintain important information throughout a project lifecycle.

NOAH NEMOY M.Sc.
TEAM LEAD COMMUNICATIONS
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TEAM LEAD COMMUNICATIONS NOAH NEMOY M.Sc.

With an MSc in the Theory and History of International Relations from the London School of Economics, Noah brings several years of communications experience to MEMOTEXT. Prior to joining, he worked for the Government of Ontario, several small businesses, and most recently on the winning campaign in the 2014 Toronto mayoral election. As someone who loves communicating good ideas to help make the world a better place, Noah is thrilled to be a part of the MEMOTEXT team.

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WE ARE PIONEERING ADHERENCE

As a team we are dedicated to solutions are evidence-based, condition specific, &
self-referencing digital interventions for behavior change & adherence.

Collectively we believe that medical adherence solutions are built using 3 pillars

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Evidence-Based Adaptive Logic

MEMOTEXT has an algorithm for that – We call it MTXT Personologic™ and it is the engine that runs the personalization of adherence programs that adapt our platform to the changing attitudes, beliefs, behaviors & circumstances of each patient. Through MTXT Personologic™ we personalize education, motivation & interactive dialogues to address patient needs, regimen, bio-informatics & media choice.
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Positive Change = Positive Results

MEMOTEXT aims to create the most intelligent, scalable and sophisticated medication compliance programs to meet the business objectives of our clients. We believe in using artificial intelligence & machine learning to coach for positive change in patients managing chronic therapy.
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Patient Centered For Economic Impact

Our Team at MEMOTEXT is here to create the most intelligent, user friendly, lifestyle appropriate interventions for patients. We know that if we can adapt to complexities of patient lifestyles we can help in both saving lives and making strong economic impacts to our client’s business.

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