Earlier this year, we introduced Part 1 of our AI for Digital Patient Engagement Playbook, breaking down how to move from abstract excitement about AI to real-world implementation frameworks grounded in transparency, safety, and trust.

Now, we’re excited to release Parts 2 & 3 — diving deep into the “how” behind AI in care delivery, as well as what it takes to ensure that systems perform reliably, equitably, and effectively in the wild.

👉 Download here Part 2 & 3 of Playbook

Part 2: Implementation & Best Practices

Building AI for digital patient engagement isn’t just about picking a tool — it’s about integrating it responsibly into care pathways. Part 2 of the playbook explores:

• The nuts and bolts of AI implementation, from data pipelines and model training to clinical validation

• How to design Just-In-Time Adaptive Interventions (JITAIs) that respond to patient context in real time

• Micro-randomizations and reinforcement learning techniques to refine engagement strategies

• The importance of multichannel delivery and culturally sensitive content in maximizing AI’s reach and impact

Part 3: Monitoring, Feedback Loops & the Road Ahead

Once deployed, AI tools must prove they’re delivering value — safely, ethically, and at scale. Part 3 offers:

• A framework for monitoring success, including clinical outcomes, engagement KPIs, and user feedback

• Analytical techniques such as NLP, clustering, A/B testing, and time-series analysis

• A breakdown of challenges like algorithmic bias, transparency gaps, and privacy risks

• A candid look at what’s next: governance, Zero Trust security, and the reality that human oversight remains essential

Why It Matters

Digital patient engagement is no longer a nice-to-have — it’s central to how care is accessed and experienced. But without thoughtful design, implementation, and accountability, AI risks becoming just another buzzword.

This playbook is a tool for healthcare leaders, product teams, and researchers to move from experimentation to scalable, measurable impact.

Parts 2 & 3 are available now. Want to download the full series or get in touch about how MEMOTEXT is putting this into practice with our partners?

👉 Download here Part 2 & 3 of Playbook

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